Cookies
Last updated · 2 August 2026
One cookie, from one advertising tag, and only if you press accept. The rest of this page is what it does and how to get rid of it.
Before you choose: nothing
Until you press a button on that banner, this site sets no cookies at all. Not one. The advertising tag described below is loaded in a denied state, so it can’t write anything to your browser or read anything back.
If you press accept
I run Google Ads to advertise this studio. It is the only third-party tag on the site, and it does nothing until you say yes. Once you accept, it sets one cookie:
_gcl_au— set by Google, lasts about 90 days. It tells Google that someone who clicked one of my ads later did something useful, like sending me a brief. It also lets Google show you my ads again elsewhere.
I’d rather not need it. But I’m one person competing with agencies that have marketing budgets, and paid search is how a six-week-old website gets found at all. Saying that plainly seems better than hiding it in a table.
If you press reject
The tag stays in the denied state permanently. No cookies, no identifiers, nothing that follows you off this site. Google still receives an anonymous, cookieless ping that a page was viewed, which it uses for aggregate counting only — it can’t be tied back to you. Nothing on the site works worse.
What I will never do
- Set that cookie, or any other non-essential cookie, before you’ve accepted.
- Show you a banner that pretends “accept all” is the only choice. Rejecting is one tap, and it’s the button that’s focused first.
- Add Meta Pixel, TikTok Pixel, or any of the session-recording tools that watch your mouse move.
- Sell or share your data with data brokers.
Changing your mind
Withdrawing consent should be as easy as giving it, so there’s a button for it rather than a paragraph telling you to go and find your browser settings.
How to clear cookies yourself
If you’d rather do it at the browser level, for this site or any other:
- Chrome: Settings → Privacy and security → Clear browsing data
- Safari: Settings → Privacy → Manage Website Data
- Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
Questions
Email hi@jaycosten.co.uk.