Pricing

Honest numbers, up front.

The rates · published, not negotiable

seven tiers. Everything visible.

Most boutique studios won’t publish a price. They’ll say “get a quote.” I think that’s daft. Here are the seventiers. Each one’s a real number. Builds are split half deposit, half on launch — the deposit figure is next to the price so there are no surprises at checkout.

Website, business & competitor review

£150

one-off · back within 48 hours · credited against a build

I go through your website and your business as a customer sees it, check you against the competition, and tell you in writing what's costing you work and what to do about it. Back within 48 hours. No meeting, no pitch. You can act on it yourself or hand it to anyone.

·Back with you within 48 hours of booking
·A written document, usually eight to twelve pages, not a checklist and not a PDF a tool generated
·What your homepage is failing to say in the first ten seconds, and what it should say instead
·The specific reasons people are leaving without contacting you
·How you look on a phone on a bad signal, which is how most of your customers arrive
·What you'd have to fix to turn up in Google for the things people actually search
·How you compare with the competitors your customers find instead of you: what they do better, and where you can beat them
·Ordered by what earns you the most for the least work, so you can stop at any point
·Yours outright — act on it yourself, give it to another developer, or ignore it

If you have a website built by me afterwards, whenever that is, the £150 comes off the price of it. So if the answer turns out to be “rebuild it,” you haven’t paid twice to find that out. Non-refundable once I’ve started the review.

Not included. Any of the work itself — this is the diagnosis, not the repair. If you'd rather just talk it through, the hour at /book is still free.

Book a review →

Quick win

£300

one-off

A single focused fix on a site that mostly works. About half a day. Live within five working days.

·Single page or single feature scope (e.g. add a homepage contact form, fix a slow image, integrate a booking widget)
·One round of revisions
·Live within five working days
·Source files yours from day one

Not included. Full site rebuilds. Ongoing changes (use Hosting for those).

Start a quick win →

Starter

£750

one-off · £375 deposit

A one or two page site that does the job properly. For businesses who need somewhere real to point people, not a brochure.

·One or two pages (a single strong page, or home plus contact)
·Mobile-first design, real performance budget
·Lead form routed to your email
·Submitted to Google, structured data on the main page
·One round of revisions during the build
·Source files yours from day one

Not included. Multi-service page structures — if you need a page per service, that's Standard.

Start a Starter →

Standard · most pick this

£1,200

one-off · £600 deposit

Up to four pages, room to explain what you actually do. The size most small businesses land on.

·Up to four pages (home, services, about, contact)
·Mobile-first design, real performance budget
·Lead form routed to your email and (optionally) WhatsApp
·Submitted to Google, structured data across key pages
·Two rounds of revisions during the build
·Source files yours from day one

Not included. Per-area or per-service landing pages beyond the four — those live in Premium.

Start a Standard →

Premium

£1,950

one-off · £975 deposit

Up to six pages with the search work done properly. For businesses competing on Google rather than just existing on it.

·Up to six pages (home, services, about, contact, plus two of your choice)
·Mobile-first design, real performance budget
·Lead form routed to your email and (optionally) WhatsApp
·Search engine basics — submitted to Google, structured data on key pages
·Two rounds of revisions during the build
·Source files yours from day one

Not included. E-commerce over 50 products. Membership / forum sites. Brand identity from scratch (I can refresh; full identity is a different job).

Start a Premium →

Hosting

£45

per month

Keep your site fast, secure, backed up, and slightly evolving. Cancel any time.

·Vercel UK edge hosting
·SSL certificate auto-renewed
·Monthly automated backups
·Uptime monitoring
·One small content tweak per month (new staff photo, updated price, new opening hours, etc.)
·Domain renewals managed (cost at your registrar)

Not included. New pages, new sections, new features (those are paid changes).

Add hosting →

Hosting Pro

£75£129

per month · first 10 only

Hosting + ongoing growth work. For businesses pushing for organic search and steady content additions.

·Everything in Hosting
·Four content tweaks per month
·Monthly Google ranking report (real numbers, not screenshots)
·One new service or area page per quarter
·Priority WhatsApp support
·Google Business Profile help once a quarter

Founding rate. Pro is normally £129 a month. The first ten sites to take it pay £75 — and keep £75 for as long as they stay on the plan, so it doesn’t creep up on you a year down the line. Once the ten are gone it goes back to £129.

Not included. Same as Hosting (no new builds without scope).

Talk about Pro →

Past six pages

£175

per page

Six pages covers most businesses. If yours needs more, it’s £175 for each page from the seventh onwards — counted at brief stage and added to the tier price before you pay anything, not discovered halfway through and billed after.

Some jobs don’t fit a ladder — a real shop with stock and payments, a booking system with rules, anything carrying regulated or legal weight. Those I quote separately, in writing, before a penny moves. I’d rather tell you it’s a different job than squeeze it into Premium and do it badly.

What I don’t build

The honest list.

Most studios won’t publish a list like this. I think it’s useful — for both of us. If your project is on the list, please don’t take it as a knock; it just isn’t a fit for the shape this studio is.

1
Online shops with more than 50 products.
Shopify will treat you better than I will at that scale.
2
Membership, forum or community sites.
Circle, Mighty Networks and Discord exist, are cheaper, and do it properly.
3
Google or Meta Ads management.
Different job. I build the shop. I don't stand outside it shouting.
4
Redesigns where the brief is “let's see what happens.”
“See what happens” isn't a goal, it's a weather forecast. I work from bookings, sales or enquiries — something countable.
5
Sites where I can't talk to the decision-maker directly.
If you need to put me through procurement, you need a bigger studio than this.
6
Six weeks of meetings before Day 1 of build.
The whole build takes five days. Some studios would still be agreeing the agenda. If you want the long run-up, that's a legitimate way to work — it just isn't this one.
7
Anything I shouldn't be building.
Hate groups, scams, fake-review operations, gambling, payday loans, MLMs, predatory diet-industry stuff, anything illegal under UK law. The sensible ones.

How payment works

Quick wins are paid in full up front — a single Stripe link, takes 30 seconds.

Full sites are split in half: £375 on Starter, £600 on Standard, £975 on Premium secures the build slot, and the balance is due on launch. Both halves via Stripe, and you get a proper invoice for each.

Extra pages beyond the sixth are £175 each. They get counted at brief stage and folded into the tier price, so the deposit you pay is half of the real total — there is no separate bill arriving later.

Five working days for a website, from the day I have everything I need from you.The only thing that’s ever made a build late is waiting on the client, so I ask for everything up front — copy, photos, logo, logins. The clock starts when I’ve got the lot.

Hosting bills monthly in advance. Cancel any time — rolling monthly, no notice period, no contract.

I’m a UK sole trader and currently below the VAT threshold, so prices include no VAT and there’s nothing to add.

See the Terms for the contract version, cooling-off rights, and ownership.